Search Engine Marketing aims to increase traffic to your website by purchasing ads on search engines. It’s also referred to as SEM or Paid Search because you pay for advertisements to market your business to appear on search engine results pages.
Paying for ads is done by bidding on preferred keywords in an auction, most popularly on Google AdWords and Bing Ads, and advertisers only pay whenever a searcher clicks on their ad. This is known as Pay Per Click or PPC.
Search Engine Marketing is very effective because it places your ad in front of a receptive audience, people who are looking for that very thing that you’re advertising.
The good thing about paid search is that it’s not always the person who bids the most on keywords who features higher up the ranking, so you can usually still compete with a modest budget. It’s possible to optimise advertisements so that they are more relevant to the searcher and this optimisation will increase your likelihood of appearing in the top paid ranking on the search engine results page.
DigitalMaas has developed best practice for search engine marketing and can optimise your search campaigns to perform better and drive more traffic to your website.