Google My Business gives your business a powerful way to be found on the internet and is a very important tool in local search engine optimisation. When you search for a business with their brand name, it's the larger section on the right hand side of the search results with valuable information about the business.
A Google My Business account is an easy-to-use tool for businesses and organisations to manage and customise their online presence across Google, including Search Results, Maps and Google+.
You can add all your business details, hours of operation including special trading times, add photos of your business that will appeal to customers, directions, contact details, even Google Posts which give you even more space to show off elements of your business.
You need to claim your Google My Business listing, which will start the verification process. The verification process makes sure that you are the correct business owner of the listing and then once you’ve verified you’ll get access to update your details.