Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301, 302, and meta refresh. A redirect is a way to send both users and search engines to a different URL from the one they originally requested. 301 is a permanent redirect and the new URL essentially replaces the old one. This is good when you migrate your website to a new URL and people might have bookmarked your webpage. A 301 lets them arrive at the new page. This redirect passes 90-99% link juice to the new URL so you retain the page authority. 302 is a temporary redirect, good if you’re not sure whether you’re going to keep the old page, or maybe there’s a short-term promotion that you want users to visit instead of the regular page. Meta refresh redirect instructs browsers to refresh after a stipulated time period, when it refreshes the destination URL can change. This is not a popular redirect option. From a user experience, if you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. If you don't set up redirects from the older internal links on your website (such as a link to your company blog on your homepage), you'll create a bad experience for site visitors who click on these older, not-directed links.