Commencing on July 1st, Google Universal Analytics will no longer be supported, making it imperative for our DM platform to offer compatibility with Google Analytics 4 (GA4).
GA4 will be introduced in two separate releases:
This first release is focused on going live with website changes.
There will be 2 views available for websites:
- GA4 enabled (if the user has already moved across)
- Original view (if the user is still on Google Universal)
To update an older integration, follow the steps below:
1. Sign in to the DigitalMaas Platform.
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2. On the left-side panel, click Websites. Click on the website URL to proceed.
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3. To view your integrations, press the gear button on the right side.
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4. To update your integration, press the Edit button.
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5. If you have connected GA4 in the DigitalMaas Platform, it will be displayed as "(GA4)" instead of "(UA)".
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Notable changes to look for once GA4 is enabled:
OVERVIEW
1. Sessions - Update to show the last 14 days
2. Goals - becomes "Conversions"
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3. Description Updates
- Bounce rate: Removed
- Avg. time per page: Removed
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E-COMMERCE
- Data - Update to show the last 14 days
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2. Description Updates
- Average quantity - Renamed to "Average items per transaction"
- Average price - Renamed to "Average price per transaction"
- Total Value - Removed
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METRICS
Key Metrics Updates
- Goal Conversions - Renamed to "Conversions"
- Goal completions - Renamed to "Conversion rate"
- Bounce rate - Removed
- Avg. time per page - Removed
- Avg. duration - Removed
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EVENTS
- Category - Renamed to "Event Name"
- Action - Renamed to "Event Count"
- Total - Renamed to "Events Per Session"
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CONVERSIONS (1. Previously named "GOALS")
2. Goal Completions - Renamed to "Total Conversions"
3. Summary of Goals - Renamed to "Summary of Conversions"
4. Conversion Rate - Renamed to "Conversion Per Session"
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Second Release:
The second release, scheduled closer to the GA4 deadline of July 1st, will include updates to the E-commerce pages' location.