Commencing on July 1st, Google Universal Analytics will no longer be supported, making it imperative for our DM platform to offer compatibility with Google Analytics 4 (GA4).
GA4 will be introduced in two separate releases:
This first release is focused on going live with website changes.
There will be 2 views available for websites:
- GA4 enabled (if the user has already moved across)
- Original view (if the user is still on Google Universal)
To update an older integration, follow the steps below:
1. Sign in to the DigitalMaas Platform.
![](https://t36838944.p.clickup-attachments.com/t36838944/7d84183e-96aa-4f34-ae44-f45b605ef7c4/image.png)
2. On the left-side panel, click Websites. Click on the website URL to proceed.
![](https://t36838944.p.clickup-attachments.com/t36838944/7c6dfd6a-a875-49fc-97b4-c7cfa5831ab1/image.png)
3. To view your integrations, press the gear button on the right side.
![](https://t36838944.p.clickup-attachments.com/t36838944/10caf166-6bfe-4c4f-b52f-6ad66b8ee13a/image.png)
4. To update your integration, press the Edit button.
![](https://t36838944.p.clickup-attachments.com/t36838944/0d57bafe-6f27-46a7-b639-ca9fe0c4a1fe/image.png)
5. If you have connected GA4 in the DigitalMaas Platform, it will be displayed as "(GA4)" instead of "(UA)".
![](https://t36838944.p.clickup-attachments.com/t36838944/59c7cb30-b03d-4339-8c5f-170fe088a0ac/image.png)
Notable changes to look for once GA4 is enabled:
OVERVIEW
1. Sessions - Update to show the last 14 days
2. Goals - becomes "Conversions"
![](https://t36838944.p.clickup-attachments.com/t36838944/4b56b7c8-7a10-49dd-9d8b-9d79dda3adb0/image.png)
3. Description Updates
- Bounce rate: Removed
- Avg. time per page: Removed
![](https://t36838944.p.clickup-attachments.com/t36838944/da388398-3643-4099-b9a9-7f77c7e0865e/image.png)
E-COMMERCE
- Data - Update to show the last 14 days
![](https://t36838944.p.clickup-attachments.com/t36838944/7299ba00-6597-44dd-b413-8f8527abdbcb/image.png)
2. Description Updates
- Average quantity - Renamed to "Average items per transaction"
- Average price - Renamed to "Average price per transaction"
- Total Value - Removed
![](https://t36838944.p.clickup-attachments.com/t36838944/08e4dd6c-4683-41b5-bf41-8d9e66162217/image.png)
METRICS
Key Metrics Updates
- Goal Conversions - Renamed to "Conversions"
- Goal completions - Renamed to "Conversion rate"
- Bounce rate - Removed
- Avg. time per page - Removed
- Avg. duration - Removed
![](https://t36838944.p.clickup-attachments.com/t36838944/0d6d48f9-6d62-49a4-9046-87b9bf5715c9/image.png)
EVENTS
- Category - Renamed to "Event Name"
- Action - Renamed to "Event Count"
- Total - Renamed to "Events Per Session"
![](https://t36838944.p.clickup-attachments.com/t36838944/331b6fb5-8fa6-4322-81a5-9d235d799baa/image.png)
CONVERSIONS (1. Previously named "GOALS")
2. Goal Completions - Renamed to "Total Conversions"
3. Summary of Goals - Renamed to "Summary of Conversions"
4. Conversion Rate - Renamed to "Conversion Per Session"
![](https://t36838944.p.clickup-attachments.com/t36838944/0be65708-1873-4f33-8bf3-c1c0c2b56c71/image.png)
Second Release:
The second release, scheduled closer to the GA4 deadline of July 1st, will include updates to the E-commerce pages' location.