There are actually 3 types of access levels on a GMB listing. These access levels depends on your need to perform expected job duties.
Primary Owner: The primary owner is the first person to create, claim or verify a listing. The primary owner has the ability to remove other owners but they cannot remove themselves from a listing until they transfer primary ownership to another user.
Owners: Listings can have multiple owners. Owners have full access to edit the details of a business. They also have the ability to remove the listing. They can add other users to share management of a listing without having to share their password, and also remove any user freely.
Manager: Managers have the same permissions as owners, but they don't have the capability of managing users and removing listings.
Here's a chart to further explain the capabilities of each user:
Capability |
Primary Owner/ Owner |
Manager |
Add and remove users |
✓ |
|
Remove Business Profiles |
✓ |
|
Edit all URLs |
✓ |
✓ |
Accept all Google updates |
✓ |
✓ |
Opt in or out of Bookings |
✓ |
✓ |
Update certain location settings
|
✓ |
✓ |
Manage Business Profile directly on Search and Maps |
✓ |
✓ |
Manage Google Ads account links |
✓ |
✓ |
Use Messaging |
✓ |
✓ |
Add custom labels to make it easy to find particular groups of locations |
✓ |
✓ |
Edit attributes |
✓ |
✓ |
Edit food delivery link |
✓ |
✓ |
Edit some main business info, like hours and address |
✓ |
✓ |
Edit phone number |
✓ |
✓ |
Edit services |
✓ |
✓ |
Create, manage, and publish posts |
✓ |
✓ |
Add, delete, and edit cover photos and additional photos |
✓ |
✓ |
Add, delete, and edit logos |
✓ |
✓ |
Add, delete, and edit product |
✓ |
✓ |
Respond to reviews |
✓ |
✓ |
Download insights |
✓ |
✓ |