There are actually 3 types of access levels on a GMB listing. These access levels depends on your need to perform expected job duties.
Primary Owner: The primary owner is the first person to create, claim or verify a listing. The primary owner has the ability to remove other owners but they cannot remove themselves from a listing until they transfer primary ownership to another user.
Owners: Listings can have multiple owners. Owners have full access to edit the details of a business. They also have the ability to remove the listing. They can add other users to share management of a listing without having to share their password, and also remove any user freely.
Manager: Managers have the same permissions as owners, but they don't have the capability of managing users and removing listings.
Site Manager: The most restricted access level a user can have to a business listing. They have the capability to edit some business information, but not all of it. They can also add posts, photos and reply to reviews.
Here's a chart to further explain the capabilities of each user:
Capability |
Owner |
Manager |
Site Manager |
Add and remove users |
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Remove Business Profiles |
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Edit all URLs |
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Accept all Google updates |
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Opt in or out of Bookings |
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Update certain location settings
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Manage Business Profile directly on Search and Maps |
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Manage Google Ads account links |
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Use Messaging |
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Add custom labels to make it easy to find particular groups of locations |
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Edit attributes |
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Edit food delivery link |
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Edit some main business info, like hours and address |
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Edit phone number |
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Edit services |
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Create, manage, and publish posts |
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Add, delete, and edit cover photos and additional photos |
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Add, delete, and edit logos |
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Add, delete, and edit product |
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Respond to reviews |
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Download insights |
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