Quick guide on business-specific photos

Business-specific photos

Your business will look best on Google if you add category-specific photos. These photos spotlight features of your business that your customers use when making purchasing decisions. Photos you add can also help differentiate your business on Google.


Types of business-specific photos

Photo Type Description Number of photos to add


Exterior photos Exterior photos help customers recognise your business as they approach from different directions. Add at least three great exterior photos to help customers recognise your business.

1. Capture a photo from each direction that customers might approach your business.

2. Try uploading photos that show your business at different times of the day.

Interior photos Interior photos help your customers get a feel for the ambience and decor of your business. Add at least three great interior photos to show customers what your business feels like inside.
  1. Capture photos that truly show what it's like being inside your business as a customer.
  2. Capture the atmosphere of your business in your photos.
    Product photos Great photos representative or popular products give customers a better understanding of the kinds of goods you offer. Add at least three photos of products that you sell.
    1. Showcase the items that are most popular for your business.
    2. Try taking evenly lit photos of your products.
      Photos at work Photos help customers quickly understand the type of work you do. Add at least three photos that are representative of the services you offer.
      1. Capture photos of your team providing different types of service to customers.
      2. Capture photos of the speciality services you deliver.
        Food & drink photos Food & drink photos add colour and detail to your menu and help customers plan where to eat. Add at least three photos of the food or drinks you serve.
        1. Showcase the food items that are most popular for your business.
        2. Try taking evenly lit photos of your food items.
          Team photos Team photos are important to present a more personal side of your establishment. Add at least three photos showing your management team and your employees.
          1. Show something a little less formal.
          2. Show yourself and any staff to highlight your personalities and give potential clients a feel for what you're like.