The Knowledge Panel is the box on the right side of the Google search results page containing your business information.
It will appear when people search for a specific business name and/or location, and it will show the basic business information such as a business address, phone number, hours of operation, and reviews.
Why is the Knowledge panel important?
The knowledge panel makes life easier for searchers, who can find information about your business directly on the search results page. Instead of having to click through a website or check out other review sites, searchers can easily see business information and reviews. This is why Google encourages business owners to verify and update their Google My Business.
How do I show up in the Knowledge Panel?
If you have an existing GBP listing rest assured that it will show a knowledge panel, you need to optimise/update your information. Those who do not have a GMB or new business need to create and verify GBP for their business, and once approved, it will show the knowledge panel.
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