Where do the photos on my GMB listing come from?

There are two ways your GMB listing can acquire photos:

  • User-generated photos. Customers can upload photos when they write a review of your business or when they have a good photo to share.
  • Business-specific photos. These photos are uploaded by your business and display products and services you offer, your establishment's interiors and shopfront and other important visual details to give your customers an idea of what your business stands for.

Both you and users can also upload 360-degree photos while Google automatically uploads a street view image to show customers any visual landmarks to help them find your business faster.